Quantcast
Channel: Learmount » Consumer Superbrand
Browsing all 10 articles
Browse latest View live

QF32 and information overload

Airbus described the situation the QF32 crew faced after the uncontained engine failure as “dynamic”. That’s accurate insofar as it goes, but rather an understatement. The obvious and immediate...

View Article



Rolls stuck dumb over Qantas Trents

I sent the following message to Rolls-Royce’s director of corporate affairs Peter Morgan. Seven hours later I have yet to receive an acknowledgement of my message, let alone an answer: Dear Peter John...

View Article

Air travel evolution: Connie to A380

On a warm night in 1950 a four-year-old boy, holding his father’s hand in manly solidarity, walked through the echoing terminal at Sydney‘s Mascot airfield and out across the pan. A long-legged Qantas...

View Article

Image may be NSFW.
Clik here to view.

Can technology kill the most common airline accident?

In the last 25 years there have been 1,020 runway overruns by airliners or business jets. Most overruns were non-fatal, but they were highly damaging, expensive, and shocking to passengers. Many,...

View Article

Image may be NSFW.
Clik here to view.

Handling The Big Jet: the human story of QF32

Last Friday Capt Richard Champion de Crespigny arrived at Qantas’s London regional headquarters in Hammersmith to give the staff a personal account of the day in November 2010 when his Airbus A380...

View Article


Handling The Big Jet: lessons for the A380 from QF32

Much as Qantas’ Capt Richard Champion de Crespigny has praised the A380′s ability to absorb massive damage and still fly safely, he says the Australian Transport Safety Bureau will provide Airbus with...

View Article

QF32 – the book

This morning I received a review copy of Capt Richard Champion de Crespigny’s book about Qantas flight 32, the Airbus A380 whose No 2 engine suffered catastrophic failure on departure from Singapore...

View Article

QF32 – the book (pt 2): setting up for approach

We’re still airborne an hour after the engine disintegration. I’m exhausted from empathising with the stress, the confusion, the multi-layered situation facing the pilots, cabin crew, airline and...

View Article


Image may be NSFW.
Clik here to view.

QF32 – the book (pt 3): approach and landing

The approach to runway 20C at Singapore was a cliffhanger. The crew did not know whether they could trust the performance calculations they had done because they understood they couldn’t possibly know...

View Article


How to build a brand that cruises above the rest

British Airways, as a world brand, is second only to Apple among businesses with a base in the UK, and beats all its airline peers according to Business and Consumer Superbrands. Meanwhile as a...

View Article
Browsing all 10 articles
Browse latest View live




Latest Images